Impact of influencers

[EvanDuke]

Hi everyone! I wanted to discuss the impact of influencers in the gaming industry on the American economy, especially in the context of streaming. In recent years, we have seen personalities like PewDiePie, Ninja, and Pokimane become not only well-known streamers, but actual brands. The question is how does this impact the economy in the US, not just in terms of game sales, but also through advertising deals, sponsorships, and revenue from platforms like Twitch and YouTube. I have always wondered how much does streaming impact the growth of economic activity in these sectors. And should it be considered part of the traditional economy or is it something new?

[tbes50203]

You have touched upon a very interesting topic. According to https://gamepcfull.com/gaming-influencers-and-the-american-streaming-economy/ the influence of influencers, especially those associated with the gaming industry, is really hard to overestimate. Let’s take a closer look. Today, influencers do not just entertain, but also actively participate in the process of creating a culture and economy that supports streaming content. Take, for example, the popularity of Twitch and YouTube Gaming. These platforms do not just provide game broadcasts, but are becoming real industrial centers. In 2022, the annual revenue from advertising alone on Twitch amounted to more than $ 2 billion, and YouTube Gaming has long been among the top most profitable categories on the platform. Streamers and game developers play a key role in creating unique economic models. Contracts with brands, advertising on streams and cooperation with companies such as Logitech, Razer, Corsair are becoming an integral part of this industry. In turn, the advertising that is broadcast during these moments attracts the attention of a huge audience, which makes the streaming industry extremely profitable for the economy. In addition, an important factor is the influence of streamers on game sales. The example of Fortnite and Apex Legends, which significantly increased in popularity after streaming campaigns, shows how powerful influencer marketing can be. And it is not just an increase in sales, but also an addition to the economy through microtransactions. In-game purchases, like in Fortnite, give the game a stable income that can even exceed the sales themselves. We are seeing how gaming and streaming become part of the US economy through all these interactions: from the technology created for these platforms to marketing strategies and content rights.

[thiefcrazy98]

Yeah, that’s a really interesting topic, and I like how you covered the impact of streamers and streaming. I think platforms like Twitch and YouTube Gaming are at a point now where their impact on the US economy is hard to ignore. Especially how they’re becoming drivers of not just game sales, but also adjacent industries like tech and marketing.

[Author]

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