Local businesses can boost SEO by optimizing their Google Business Profile with accurate NAP (Name, Address, Phone) details, hours, and photos. Use local keywords in website content, meta tags, and titles. Encourage customer reviews on Google and respond promptly. Build citations on local directories like Yelp or Bing Places. Create location-specific landing pages and blog posts targeting community events or local news. Ensure the website is mobile-friendly and fast-loading. Use schema markup for local business data.