I am currently actively working on improving SEO for my company and realized that a lot depends on how well the business profile in Google is designed. I try to indicate accurate data – name, address, phone number, add business hours and recent photos. I realized that it is important to use local keywords in the texts on the site, in titles and meta descriptions. I also started asking customers to leave reviews in Google and try to respond to them quickly. I started posting information in local directories, such as Yelp and Bing Places. I think it is worth creating separate pages on the site related to our city or events that take place here. I also paid attention to the technical side – I speed up the loading of the site, adapt it for mobile devices. I want to implement micro-markup so that search engines better understand what we do.